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Social media has created a new platform for private businesses, non-profit organizations, and health care providers to deliver important messages and to develop interpersonal, interactive modes of communication with customers and clients. With this grant, the Institute will conduct research to determine the social media usage patterns and attitudes toward digital health information among customers of hair salons and barber shops where its unique health education programs are currently delivered, in multi-ethnic communities of Brooklyn. The final product will be a report on the optimal ways to use digital and social media to increase health care access, reduce chronic disease risks, and enhance health knowledge among minority and immigrant residents in Brooklyn, the rest of the city, and beyond.